Hey there! I'm Yin, a UX researcher 👋

I lead research at ClassPass, helping people live their best fitness life. When I’m not learning what makes people tick, I’m bribing my dog with treats 🍖.

Selected Work

Retention & Growth

ClassPass

Reducing booking friction to help users discover and commit to fitness classes they love.

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Under Construction

0-to-1 Product

Playlist

A 0-to-1 research initiative to validate product-market fit for a new vertical before committing to build.

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Under Construction

Strategic Research

Community & AI Strategy

Exploring how community can drive app stickiness and create moments of delight.